Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach

Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up annoying users. Particularly for smaller or niche brands — or really, anyone on a constrained budget — it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert at cultivating its audience base. In a recent report from BI Intelligence, we dig into the best strategies on each of the so...